Condé Nast's New In-House Native Ad Studio Debuts Its First Campaign

Samsung-branded cover to go out to Bon Appétit subscribers

Six months after its buzzy launch, Condé Nast's in-house native ad unit, 23 Stories, which allows advertisers to work directly with the publishing company's editors, is finally unveiling its first campaign: a Bon Appétit cover sponsored by Samsung.

The front of the four-page cover unit, Bon Appétit's first-ever sponsored cover and the second for Condé Nast (Teen Vogue ran a Tresemmé-branded cover in April), resembles a Samsung refrigerator that can be "opened" to display a fully stocked fridge with food-storage and cooking tips, courtesy of Bon Appétit's editors.

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