Guys who are looking for boozy video content don't have to look far these days, from shows like Three Sheets to the newly launched Esquire Network. Now comes America's Bartender, the product of a new partnership between Condé Nast Entertainment and GQ and Bombay Sapphire.
The eight-episode series, which launched today, follows 46 mixologists who are competing for the title of Most Imaginative Bartender in Las Vegas. It’s airing on GQ.com, YouTube and syndicated partnerships.
It’s the latest original video offering from Condé Nast Entertainment, the Dawn Ostroff-helmed division that was created to parlay the company’s iconic magazine brands into new revenue streams. GQ was one of the first brands out of the gate to be translated into video. America’s Bartender joins earlier series including Fighting Weight, a workout guide; Car Collectors, a show about obsessive car owners; and The Ten, in which celebrities share their must-have lists.
While much of CNE’s output is inspired by rather than directly from the magazines themselves, America’s Bartender actually has roots in GQ. The magazine has partnered with Bombay on the competition since its inception seven years ago and features the winner in the magazine with his or her winning concoction. If the series has your mouth watering by the end, there are 10 bonus "how-to" episodes to follow.