For years, Condé Nast was reluctant to push its storied brands like Vogue and GQ onto other platforms. Well, no more. There are e-commerce initiatives and bedding and stationery that carry its brands’ names, and now, with the hire of a new executive devoted to brand development, that effort is getting a bigger boost.
The high-end publisher announced today it has hired Gillian Gorman Round, a former Lancôme USA executive, for the newly created position of senior vp of brand development. The company didn’t provide much detail about what Round’s duties would include, but said she’d work across departments to help grow revenue, with a focus on e-commerce, membership programs, video, product and sampling.
“Gillian is an experienced marketer with a successful track record of extending brands through revenue-growing platforms,” Condé Nast president Bob Sauerberg said in a statement. “Her expertise in aligning consumer offerings with market positioning and business strategy is a great fit for our corporate vision and business objectives.”
Round is the latest higher-up that the company, under Sauerberg, has brought in from the outside as the center of power there has shifted from the brands to the corporate suite. That development has generated some grumbling among executives at the brands, whose workload has grown with brand extension demands and new platforms needing content. Other notable top outside hires include chief tech officer Joe Simon, who came from Viacom; and ex-CW executive Dawn Ostroff, Condé Nast's new head of entertainment.
Round will start next month and report to Sauerberg.