Conan O'Brien Leads LeBron James Race

Our favorite Twitter user, Conan O’Brien, is at it again, this time poking fun at the hype over which team top National Basketball Association free agent LeBron James will choose to play for.

In a TechCrunch item about the NBA paying Twitter to promote James — meaning the superstar’s name is highlighted with a yellow “Promoted” icon on Twitter’s Trending Topics list — TechCrunch pointed out that a Tweet by O’Brien topped the league’s paid Tweet in the race for Top Tweet about James.

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