ConAgra Launches Lunchtime Comedy Series

NEW YORK ConAgra, in a partnership with MSN, on Wednesday will launch an online sketch comedy series, The Working Lunch. The client hopes to create buzz for its newly launched Healthy Choice Fresh Mixers line, which will be prominently featured in the series.

The Working Lunch, via interactive agency Bridge Worldwide, Cincinnati, features actors from The Second City improv troupe, and picks up where TV spots for Fresh Mixers left off. Through Nov. 25, ConAgra will air live, streaming videos between noon and 4 p.m.

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