App-etite For Facebook: Mobile Is The New PC

Could mobile get any hotter? The latest number-crunching data from comScore reveal that Facebookers are more likely to connect to the social network through smartphones than through computers.

Could mobile get any hotter? The latest number-crunching data from comScore reveal that Facebookers are more likely to connect to the social network through smartphones than through computers.

Overall, for the month of March, Facebookers spent an average of 441 minutes reaching out to get in touch with Facebook (where all their friends are) via the mobile application, compared with 391 minutes spent logging into the social network via PCs.

As is its fashion, Facebook all-out toppled its competition in mobile accessing, as smartphone users spent more time on the social network than on Foursquare, LinkedIn, Pinterest, or Twitter.

All told, a whopping 81 percent of the 78 million-plus unique visitors Facebook collects each month arrive through smartphones.

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