comScore: Daily Mobile Social Use in the EU Up. Social App Use Leads the Way

comScore’s data indicates that as of September 2011, 23.5% of mobile users in the European Union accessed social network sites. And, 46.8% of this group used a social network service daily. These daily users grew signifcantly over the two measurement periods a year apart. The audience using social networking sites daily from a mobile phone grew 67% between September 2010 and September 2011.

Mobile Social Networking Audience Grew 44 Percent Over Past Year in EU5