ComScore Buys M:Metrics for $44 Mil.+
NEW YORK ComScore has snatched up M:Metrics — one of the leading companies in the nascent market for third-party mobile media metrics — for a mix of cash and stock valued at $44.3 million.
The Seattle-based metrics firm, founded in 2004, has established an early leadership position in tracking broad use of mobile applications such as text-messaging, along with emerging media such as mobile Internet and video. M:Metrics’ leading competitor is Telephia, which was acquired by the Nielsen Co.
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