Complex Media Expands Web Reach to Coax Ads
Aiming for bigger advertisers, Marc Ecko’s publishing division Complex Media is launching new Web sites for men 18-34; and adding to its existing partner sites.
The two new sites tap distinct target areas for the demo: ComplexVideo.com will allow viewers to scroll through footage from Complex magazine cover shoots and read interviews with celebrities and designers; and DasGamer.com will offer gaming reviews and recommendations along with other gaming-related content.
Complex Media also bought gaming site PlanetXbox360.com
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