The Goal of This Complex World Cup Site is Simple: Engage the Mobile Audience
In May 2013, there were a total of 5,443,802 mobile sessions at complex.com, accounting for 31.8% of the site’s traffic. This May, that number was up to 15,271,675, or just under 52% of the site’s overall traffic.
To cater to this exploding mobile use, Complex has launched a dedicated World Cup of Soccer portal enhanced for mobile but also fully functional via the Web. The site can be found at wc.complex.com.
“We’ve been innovating for the past 15 months in the area of cross-platform features that are really immersive experiences,” explains Scott Cherkin, Complex Media’s executive vice president of product & business development, in a telephone conversation with FishbowlNY.
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