‘Complex’ Promotes Cover Featuring Jerry Seinfeld, Wale with Videos on Facebook

Complex magazine turned to videos on Facebook to promote its latest issue, which features comedian Jerry Seinfeld and rapper Wale on the cover.

ComplexSeinfeldWale650Complex magazine turned to videos on Facebook to promote its latest issue, which features comedian Jerry Seinfeld and rapper Wale on the cover.

Meghan Peters, who works on strategic partnerships for news with Facebook, said in a post on the Facebook Media blog that Complex created a series of four videos featuring Seinfeld and Wale, and the magazine also hosted a question-and-answer session with the rapper, with the comedian chiming in via the comments section.

Complex social media director Carmen Villafañe wrote in the blog post:

Facebook was the perfect platform to incorporate in Complex’s epic Wale and Seinfeld December/January cover story because it would make the most impact. The ability to reach the largest audience with the video player, gauge the reaction in real-time with insights and the ability to leverage Wale’s and Seinfeld’s presence made it a huge moment for Complex.

Complex’s mission is to make culture pop, and I really can’t think of a more real-time example of that than a full-circle Facebook experience to bring people into a cover story, rather than just promote it.