We’ve all been victims of bad service—whether it’s a longer-than-average wait at our local burger joint, lost baggage, late delivery or a faulty electronic device. And we’ve also all been victims of having our complaints ignored. Letters written to the companies that have hurt, deceived or inconvenienced us mysteriously disappear, never to be responded to. ComplainApp offers a solution, helping users harness the power of a group to get results from even the biggest companies.
How does it work? Users are invited to submit a complaint via the ComplainApp iPhone, iPad or Android App, or at ComplainApp.com. The service helps you write a great complaint with their “complaint wizard” and submits it to the company for you via email, Twitter and Facebook. Other users can help your cause by re-sending your complaint (i.e. sharing via their own social networks), sending sympathy in the form of a message, or writing their own complaint about the same company and/or situation. Think of it as crowdsourcing for complaints—and the more you get, the better your chances of getting a response!
Noam Gordon, the founder of ComplainApp, told me via email that so far the response has been fantastic. “I’m really happy with the way the community of users really gets it. People are willing to take the time to support each other’s complaints by re-tweeting, posting, etc. And because of that, our solve rate is very good too. We launched two weeks ago, and we have more users every day.” ComplainApp may only just getting started, but they’re already racking up the success stories. They’ve already seen speedy results from a number of big companies including Pep Boys Auto, Marriott Renaissance, Huggies, Dairy Queen and Comcast.
I asked Noam how he came up with the idea for ComplainApp. He told me, “My family and I took a cruise to Alaska a couple of years ago with Princess. The staff harassed my then 11-year old son, accusing him of participating in an on-board crime that he was in no way near or involved in. Dealing with them—until they finally admitted that it was all a mistake—ruined several days of our cruise. When I got home, we wrote a letter to their head office, and as so often happens, it went into the black hold and we never heard back. Since then, I haven’t been able to stop thinking that there had to be a way to use technology to change the balance of power a little bit so we have more power as consumers.” It looks like he’s found his solution.
What has your experience been like with business complaints in the past? Will you consider using ComplainApp the next time you’ve got a complaint for a business?
Image source: Zarul Iqram Is Blogging
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.