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Competitor Leads Top Five First-Half Ad Page Winners

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By Chris O'Shea

Competitor – a magazine for elite athletes – is (fittingly enough) leading all monthlies for first-half ad page gains. The magazine posted an almost 50 percent increase in ad pages from January through June 2011, compared to the same period in 2010.

Andy Hersam, Publisher/Executive Vice President of Media for Competitor, tells min that the magazine has filled a void:

When we launched Competitor as a fully national brand in early-2010, we set out to capture and engage what we believe is marketing’s most desirable consumer: the endurance athlete.

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Headshot of Chris O

Chris O'Shea

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