How to Stalk Your Competitors' Customers on Twitter

Why You Should Stalk Your Competitor's Customers on Twitter

It might sound like strange advice, but a little Twitter stalking can go a long way.

Forbes had a great writeup earlier this week about Verizon’s “Twitter stalking” of its competitor’s customers. And I think most businesses – even those without the large marketing and social media budget of a company like Verizon – could learn from their example.

Verizon’s customer service Twitter account is known for reaching out to customers who are experiencing trouble, but an accidental tweet from this account illuminates the strategy behind the latest in digital customer service.

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This tweet – which has since been deleted – points to the fact that Verizon is targeting highly influential Twitter users to politely harass with offers of help.

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