Compass Labs Profiles Fans, Followers Media Preferences

Social firm pairs new Facebook badge with analytics platform

Social marketing firm Compass Labs has launched a Facebook and Twitter analytics platform with all the standard bells and whistles around social campaign performance, including reach and performance metrics and demographic breakdowns. But the CLIQ Social Intelligence platform really amps knowledge when looking outside of Facebook or Twitter.

Within the platform, Compass Labs has created a media preferences dashboard that echoes the brand affinity tool that Facebook has been testing internally with select marketers, albeit with less data than Facebook has access to.

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