Companies Using Royal Engagement for Their Own PR Purposes
The Royals did a decent job of managing the big William and Kate engagement announcement yesterday. But of course that won’t stop others from seizing an opportunity to use the news for their own publicity.
The Telegraph listed its choices for best and worst press releases. Included: a free ferry ride to Dublin for the happy couple (?), an offer for free afternoon tea with a bottle of champagne for all couples named William and Kate, and a free night at a hotel and spa in Cornwall for couples that become engaged this week.
UK marketing site TheDrum.com
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