Only 55% Of Companies On Twitter Are Satisfied With The Value [STUDY]
A new report from Forrester Research reveals that most companies now market on Twitter, but many say the social network isn’t yet delivering business value.
After surveying 395 marketers in the United States, the UK and Canada, the Forrester team gleaned a handful of insights that shed light on the dissatisfaction with Twitter.
The chart below ranks a variety of marketing channels by level of satisfaction with delivering business value:
Email marketing is still proving more successful in terms of ROI for marketers, with Twitter coming out below LinkedIn and even Google+.
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