Committee tweeting is where more than one individual is involved in the decision process that makes up a single tweet.
Usually, this means heavy-handed involvement from the dreaded M-word – management.
How is this going to look, they’ll ask.
Wouldn’t it be better if we wrote it like this, they’ll say.
What will people think?
It’s all about dotting the Is, crossing the Ts, and completely missing the point.
It’s absolutely fine to co-manage a business account on Twitter – for larger companies and brands, it’s essential – but if you’re having meetings and long, drawn-out discussions and debates about a lot of the tweets that become part of your timeline, you’re going to sink. And you’re going to sink fast.
Be natural. Be spontaneous. Of course you want to eliminate risks, and bad things can happen to those with the best intentions, but tweets that were written behind red tape read like tweets that were written behind red tape.
If you don’t trust your employees to tweet on your behalf, hire somebody else. But please, stand well back, and let them do their job.