ComiXology Adds Gifting to its eBookstore

ComiXology, a digital comics distributor, has just added a new feature. “Gift This Comic” will allow one comiXology user to buy and give it to another.

“Comic fans are among the most devoted and passionate group anywhere, “ said David Steinberger, CEO of comiXology. “Now they can share their love of comics with their friends and loved ones anywhere in the world and introduce them to a new world of story telling on the iOS, Web and Android.”

It’s not the best design, though. Both the buyer and the recipient have to be registered users, and that’s a nuisance for anyone who just wants to buy a comic book for a young relative. There also doesn’t seem to be any mention of gift cards, which I’d have thought would be the most popular option.