Coming Soon to Your Twitter Stream: Brands
Adam Bain discusses cautious launch of 'Promoted Tweets'
Twitter today unveiled the third leg of its “promoted” products: Brands can now pay for prime placement of individual tweets within their followers’ feeds. And yes, a brand’s tweets would already show up in the feed regardless of promotion, but how many Twitter users read every single tweet? Promoted Tweets ensures a tweet won’t get lost in the constant refresh of Twitter’s real-time feed.
It’s not an all-systems-go kind of launch. “We’ll be focused on getting it right versus getting it right away,” said Chief Revenue Officer Adam Bain.
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