Comcast Unleashes 'Shaq 'n Stein'
NEW YORK Comcast has launched an effort to draw subscribers with the promise that the cable provider offers a mix of quality and value.
A centerpiece of the TV campaign is a commercial starring the incongruous duo of basketball star Shaquille O’Neal and economist/actor Ben Stein.
In the spot, the pitchmen are literally handcuffed together in order to show the two sides of the Comcast offering. O’Neal talks up the service as a gateway to entertainment, while Stein focuses on value and smart shopping.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in