Comcast Sets Campaign to Push Fancast
Comcast is launching a 13-week media push to back its Fancast TV portal, including primetime TV ads tied to the CBS shows the campaign will run during, AdAge.com reports.
The campaign will feature recaps of CBS shows CSI: Miami, NCIS and How I Met Your Mother, as well as an online buy with banner ads that provide one-click access to Fancast programming and an outdoor component in San Francisco with interactive bus shelters that allow people to pick and watch TV clips, according to AdAge.com.
AdAge.com
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in