Comcast, Rubicon Project Partner for Programmatic Digital Display Ads Sales

Brands can use platform to buy spots on Xfinity websites

Comcast's advertising sales division, Comcast Spotlight, and programmatic technology provider Rubicon Project are working together to allow marketers to buy display ads programmatically across XFINITY.com and xfinityTV.com.

Rubicon Project's Advertising Automation Cloud will allow brands to bid in real time for display ad inventory on the cable giant's two websites, gaining access to Comcast's 20 million subscribers, starting today. The platform will allow for both an open exchange and a private exchange for select advertisers.

"The overlying need is that the advertising community is certainly looking for more efficient ways to purchase ad inventory, and particularly display inventory," said Tom Straszewski, Comcast's vp of interactive sales.

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