Colorado Advocacy Group Runs Maureen Down-Inspired Weed Safety PSA
Here’s an amusing aside from Colorado, which — as Denver Post editor Ricardo Baca reminded us earlier this month — is now home to a large and quickly growing legal marijuana industry.
When something becomes a legitimate consumer good, its sale requires PR and marketing services. Longstanding advocacy group The Marijuana Policy Project and its CO-based spinoff Consume Responsibly have assumed those duties, responding to New York Times writer Maureen Dowd’s infamous “I ate too much pot and TOTALLY freaked out” op-ed with a mature PSA campaign and an outdoor billboard (note the red hair, which is obviously her natural color):
The campaign is fairly extensive: it includes a web presence and some print elements after the jump.
Here’s the print spot, which collects a series of anti-pot ads from past years and ridicules them:
The related advocacy campaign is clever and specific: it’s called “First Time 5“, meaning that consumers should stick to 5-gram doses the...
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