Facebook will leave the pinning to Pinterest for a short while, as the Collections feature it began testing earlier this month is on hold temporarily, presumably so that the social network can optimize the feature for mobile.
Facebook confirmed the temporary hiatus for collections to AllFacebook, saying:
Product development on Collections has not stopped. Instead, we have completed our initial test of Collections and are now analyzing the data to inform product development. For many of the product tests we do, we periodically pause the test to assess how to best progress with the product’s rollout.
The social network launched its test of Collections earlier this month with retailers Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com, giving users the options of collecting and wanting products, in addition to the traditional liking, sharing, and commenting, and allowing the retailers to add buy links that drove customers to their websites for purchases.
Readers: How do you think Facebook is tweaking Collections to help it translate better on mobile devices?