As we’ve previously noted, we’re suckers for one of the most time honored PR stunts in all of the land: setting a Guinness World Record.
Colgate is attempting their own record this New Year’s Eve for “the most couples kissing simultaneously in multiple locations.” The company should able to set the record. All they need is 20 couples in ten different locations to simultaneously kiss.
The promotional tie-in is for Colgate’s Wisp, “the first of its kind single use mini toothbrush.” Fresh breath, kissing, we get it. Agency of record Cohn & Wolfe is handling all media.