Coleman Defends HuffPo's Sponsored Content

Greg Coleman, the company’s president and chief revenue officer, appearing at AdweekMedia’s Social Media Strategies conference in New York, said this sponsor-created content, produced by such companies as IBM, GE and Starwood, was clearly distinguished from HuffoPo’s own content.

At the same time, Coleman explained that HuffPo promoted this sponsored content through its
extensive social network broadcasting and sharing system and through its SEO techniques, which means the sponsored content comes up in relevant searches on Google and other search engines and links back to HuffPo.