Coke, CBS Top Keynote Short-Code Reliability Tests
Texting a few numbers to a short code from your phone does everything from letting you vote for your favorite singer to downloading a ringtone to interacting with a print magazine ad or billboard. Short codes may be a favored mobile marketing tool, but in reality, they’re only as good as their response time.
Keynote Systems put the reliability of short codes to the test in the first Keynote Competitive Research common short code study. The study measured and compared the average availability and round-trip message delivery time for 24 common short codes.
According
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