WPP’s Cohn & Wolfe is acquiring impactasia, a firm with expertise in healthcare, travel and tourism, art and design, and other areas. The new firm will be called Cohn & Wolfe-impactasia and it will have 80 employees, tripling the size of C&W’s presence in Asia, according to the announcement’s press release.
Susan Field and Sarah Woodhouse, founders of impactasia, will lead the newly formed firm, hanging on to their titles CEO and MD, respectively. Lydia Shen, MD of Cohn & Wolfe China and Fiona Ng, MD of impactasia, will be MDs of the new firm. All will report to C&W CEO Donna Imperato.
The deal doesn’t include impactasia’s Singapore office, which was bought out by firm partners Amy Wright and Kate O’Shea, according to The Holmes Report.