Coca-Cola Says Social Media Buzz Does Not Boost Sales
This week, a Coca-Cola representative made a statement that will create more than a few headaches in marketing, PR and advertising departments around the country. For all the talk of encouraging the conversation online, social media buzz does not appear to translate into short-term revenue gains (at least for Coke). Oh, and print ads are the most effective way for Coke to drive per-impression sales. Surprised?
It’s a very dramatic announcement coming from a company with more than 60 million Facebook fans.
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