Coca-Cola Launches a PR Campaign That Makes Soda Personal

Coca-Cola is responding to Mayor Bloomberg’s efforts to ban large sodas in New York City with an aggressive PR campaign that asserts accessibility to large sodas is a personal freedom issue. The strategy posits that legislation that bans large sodas infringe upon an individual’s right to purchase how much of what they want to drink. But are consumers ready for such an emotional public relations campaign from a large and powerful corporation?