Coca-Cola Just Made a Park Somewhere in Europe

Coca-Cola‘s “part of a healthy lifestyle” spin isn’t gaining much traction. But it’s hard to argue against feel-good stunts like this one, in which the kings of sugar water set up a makeshift park to shine some light on an anonymously dreary Eastern European city. The little sponsored party promotes happiness through reckless activities like shoeless frisbee, no-rules soccer and the rampant blowing of bubbles. Also: t-shirts grow on trees, but attendees must bring their own picnic baskets.