CNN has acquired the social video messaging app Beme with plans to invest in the company and launch a new media brand.
Beme was founded by Casey Neistat and Matt Hackett in 2015. The app allows users to post short videos that are automatically uploaded and shared with users’ followers. As a result of the deal with CNN, Beme will be shuttered.
Neistat and Hackett will help CNN “build technology to enable the new company and also develop mobile video capabilities for CNN’s portfolio of digital properties,” according to an announcement.
The new brand will launch next year.
“The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in