CNN has acquired the social video messaging app Beme with plans to invest in the company and launch a new media brand.
Beme was founded by Casey Neistat and Matt Hackett in 2015. The app allows users to post short videos that are automatically uploaded and shared with users’ followers. As a result of the deal with CNN, Beme will be shuttered.
Neistat and Hackett will help CNN “build technology to enable the new company and also develop mobile video capabilities for CNN’s portfolio of digital properties,” according to an announcement.
The new brand will launch next year.
“The new company will be devoted to filling the world with excellent, timely and topical video and empowering content creators to use technology to find their voice,” said CNN. “It won’t be what most people think of as ‘news,’ but it will be relevant to the daily conversations that dominate our lives.”