Thanks to a recent partnership with Facebook, CNN can track which topics are trending on the social network at a given time. But CNN Worldwide president Jeff Zucker said on Tuesday that he doesn't want his network to lean too heavily on that social chatter when making news judgments.
"We can't be strictly driven by what people are talking about on social," Zucker said at Adweek's Brand Genius Think Tank event, in partnership with Time Warner.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in