NEW YORK CNN.com and Facebook on Feb. 24 will attempt to replicate their wildly successful live streaming/commenting collaboration as seen during President Barack Obama’s inauguration, as the site ramps up coverage of the new president’s much-anticipated State of the Union Address.
As with the inauguration on Jan. 20, which yielded record-smashing traffic numbers (see this earlier report), CNN.com visitors will be able to stream live coverage of the address, while concurrently commenting on the address via their Facebook status-updating tool — all on a single Web page. And just like last time, viewer’ friends will be notified about the CNN.com Live coverage via their Facebook News Feeds.
But this time around, the communal Web viewing will be available day and night, as CNN.com will stream live coverage and analysis starting at 8 a.m. EST, running until midnight. That includes live footage of Obama’s speech, Louisiana Gov. Bobby Jindal’s GOP response and a subsequent two-hour edition of Anderson Cooper 360º.
Also new this time around: from noon to 1 p.m. CNN.com will deliver an exclusive Web-only edition of State of the Union with John King, which will incorporate questions from viewers and CNN iReporters. Using the Facebook/CNN.com platform, viewers will be able to post comments throughout the live Webcast.