Felix Salmon reported late yesterday from SXSW that “a little bird” told him CNN would be purchasing Mashable for $200 million, with an announcement scheduled for Tuesday.
It’s “entirely plausible,” he says. The acquisition makes sense, because it has the “same kind of consumer focus that CNN does. It’s not aimed for the tech insiders, it’s aimed at the masses.”
PaidContent’s Staci Kramer says, though, “not so fast.”
“A source familiar with the situation describes the report of a deal as a rumor and tells paidContent no announcement is scheduled…While I wouldn’t be surprised to see CNN wind up with Mashable, I don’t see Turner paying $200 million—or even coming close—for it.”