Following up on the hugely successful CNN.com/Live with Facebook integration during President Obama’s inauguration last month, Facebook and CNN partnered again on Tuesday for a similar “Live Feed” integration during President Obama’s address to the joint session of Congress.
The results? According to Facebook, over 150,000 status updates were made during the speech. At the beginning of the speech Facebook users were updating their status messages over 1,600 times per minute on CNN.com.
In addition to the Facebook Connect integration on CNN.com, Facebook also ran research polls during the speech inside the Facebook News Feed. Users were asked, “After listening to the President’s address, are you more a) Hopeful, b) Fearful, c) No Change?” The results were discussed by Randi Zuckerberg on CNN.com’s broadcast after Obama’s address.
The CNN integration during Obama’s address is the latest in a series of Live Feed integrations that Facebook has run in the last few weeks. This weekend, Facebook partnered with several entertainment sites to integrate the Live Feed during the Oscars, and last weekend, it partnered with Turner’s TNT around the NBA All Star Game.