CNBC Gets A Peek Inside SI's Swimsuit Issue
Ever wonder how the most profitable single-issue magazine in the world comes together?
With its one-hour special next month, “Business Model: Inside The Sports Illustrated Swimsuit Issue,” CNBC will show you just how Sports Illustrated creates the one issue a year that last year generated seven percent of Time Inc. News Group’s annual revenue.
CNBC’s sports business reporter Darren Rovell got the highly coveted job of introducing viewers to the Swimsuit Issue’s six tropical photo shoot locations and 18 models wearing next to nothing.
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