CNBC Digital adds Jeffrey McCracken as managing editor for digital, announced senior vice president and executive editor Jay Yarow in a note to staff. McCracken joins from Bloomberg, where he has been executive editor and, per Yarow’s note, “spent almost seven years at Bloomberg building an impressive M&A team.” Prior to joining Bloomberg in 2010, McCracken had been a business reporter at the Wall Street Journal.
As managing editor, McCracken will be responsible for CNBC’s digital business newsroom and its efforts to expand coverage.
He takes over for Jeffrey Nash, who is moving into a new role as managing editor, audience growth, overseeing CNBC Digital’s presence on social media. He will also continue to serve as the point of communication between CNBC’s digital and TV divisions. “Jeff, who has been an instrumental leader to our entire organization, and me for the past year, is the perfect person to manage this important initiative,” writes Yarow.
Nash joined CNBC as deputy managing editor in 2013 and was upped to managing editor in June 2016. Like McCracken, he had a previous stint at the Wall Street Journal, serving as deputy and then personal finance editor for the WSJ Digital Network.