CMOs Struggling to Keep Up With Digital

A few weeks ago, an IBM study found that CMOs feel unprepared to address the digital nature of a social media world. To help with that, the North American CMO Conference, taking place November 17 at the Museum of Modern Art in New York will focus on the theme “How to Drive Growth in a Digital Age.”

Referencing the pace at which things change in the digital space, Benno Marbach, president of the Chief Marketing Officer Conference told us today, “It’s a very dynamic environment, the speed of change is accelerating, and it’s very tricky for any type of executive to handle, especially the CMOs.”

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