CMOs Cautiously Optimistic about Social Media Marketing ROI
This is a big vote of confidence from decision-makers ... but they still have some serious work to do.
A whopping 82 percent of chief marketing officers see the ROI potential in social media, according to the latest research by MarketingSherpa. Only 20 percent see it as “producing a measurable ROI”, however, and feel that it’s worth continuing to “invest in this tactic.” Sixty-two percent, on the other hand, consider it a “promising tactic that will eventually produce ROI.” This group sees it as prudent to invest conservatively.
Interestingly, only 3 percent believe that “social marketing is unlikely to produce ROI” and sees no reason to invest.
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