Share With Me How YOU Measure Online Clout

“We will be known forever by the tracks we leave.”
~ Native American Proverb

Prediction (possibly for 2010): Whoever cracks the code that unlocks a really accurate way to measure online clout will be sitting on a goldmine.

Accurate is italicised for good reason. On Twitter, for instance, there are several tools (Twitalyzer, Grader, etc) that will analyse any given Twitter profile and return a score ranking that user against everybody else. But a moment of fun aside, they’re all pretty meaningless as they place far too much emphasis on number of followers, which is a quite redundant (and easily gamed) stat.

So, and continuing to focus on Twitter, where else can we measure clout? How about how often an individual is retweeted? Perhaps, but celebrities get more retweets than anybody – even the dullest of the dull – and while they certainly have a lot of influence on Twitter, that’s not quite...

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