Closing A Well-Known Watering Hole? Make A Documentary
(Outside Siberia: know the red light, or you may miss it)
Siberia, the mid-town Manhattan cave (read: bar) that served as a popular meet up spot for media folk, among others, has been closed since September 2007. Now the promo train is in full swing surrounding the documentary, Life After Dark: The Story of Siberia Bar.
Some choice PR-related quotes from Noelle Hancock’s New York magazine story on the launch party:
“The first time I went down into the basement I thought, How can there not be a body down there?” said author and book publicist Sloane Crosley.
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