Clickshare Collects for The Virginian-Pilot iPad App

The Virginian-Pilot tapped Clickshare Service as the payments vendor for its iPad app, and the vendor’s system is enabling the Landmark Media Enterprises-owned newspaper to collect subscription fees directly, rather than through Apple’s iTunes App Store.

The newspaper has been using Clickshare’s online-subscription-management solution for its digital edition since March 2008, and the system enables it to grant free access to print subscribers while charging Web-only users.

The Virginian-Pilot circulation marketing manager Danielle Rodier said:

The main reason that we’re doing this is to make The Pilot available to other mediums.

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