Cleverbug re-launches as social gifting company

Cleverbug announced today a new rebranding effort as the company transforms from simply a greeting card mobile app into a new, more dynamic social gifting company.

“My vision for this business is to build the largest social gifting business in the world,” says Kealan Lennon, Cleverbug’s Founder and CEO. “We want to be bigger than Hallmark, that’s really what my vision is, and to do that, we need to bring in other products. We’re building our way from being a greeting card service to a more comprehensive gifting company.”

With the redesign, the mobile app once known as Cleverbug will now be known as CleverCards, enabling users the ability to send photo-based greeting cards directly from their smartphones, each card personalized based on social relationships.

Image via Cleverbug

Also new is the CleverBook, an address book assist that helps expand CleverCards beyond your Facebook friends, bringing into the mix both online and offline...

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