This Clever Pedestrian-Safety App Turns Down Your Earbud Volume When You're Near a Road

And it was made by an agency for an insurance client

Wearing earbuds on a busy city street can be a nice way to tune out the annoying sounds of urban life, but it can also be an easy way to get hit by a car or bus.

Since Thailand's LMG Insurance obviously has an interest in keeping cars and people intact, the business has partnered with BBDO Thailand to create Safe & Sound, a music app that lowers pedestrians' headphone volume when they approach roads or railways.

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