Cleveland, Every Brand on Twitter Accept LeBron's Cavalier Comeback

Oh hey, Internet. Are you done reading LeBron’s press release/Sports Illustrated guest column/personal “let’s get back together” letter to Cleveland yet?

We will fully admit to our own general ignorance of sports right now, but from a PR perspective the dude does have a way of making the world hold its breath while he manages the message, doesn’t he?

Now let’s see how the web responded.

First, though: a just-published AdAge report notes that “Sports Illustrated Senior Writer Lee Jenkins helped Mr.