Cleveland Cavaliers Apologize For Clip That Jokes About Domestic Violence

Sigh... Of course they did.

https://www.youtube.com/watch?v=sGHAxbSEBZs

The Cleveland Cavaliers have apologized for showing a video on Wednesday that depicted a woman being body slammed by her boyfriend because she’s a Chicago Bulls fan.

In the clip (above), what starts as a couple with little dance skill doing their best “Dirty Dancing” impersonation turns into him throwing her to the floor when he realizes she’s wearing a Bulls t-shirt. He thought she was “all in” for the Cavs.

In the end, he’s got his arm around her shoulders while she puts an ice pack on her head.

WTF, really?

In a statement, the Cavs said:

“During a timeout at last night’s Cavaliers vs. Bulls playoff game at The Q in Cleveland, we ran a 1-minute in-arena video that was intended to be a humorous spoof on a popular commercial centered on a song and dance from the classic movie ‘Dirty Dancing.’ While the video was not intended to be offensive, it was a mistake to include content that made light of domestic violence.

Domestic violence is a very serious matter and has no place in a parody video that plays in an entertainment venue. We sincerely apologize to those who have been affected by domestic violence for the obvious negative feelings caused by being exposed to this insensitive video.”

This is the ad that they wanted to spoof.

Serious question: Do you see the difference? If you don’t, email us here at PRNewser and we’ll explain it to you. Don’t worry, we’ll keep it anonymous.

As a general how-to for PR programs, let’s set some ground rules once and for all: Domestic violence in any way, shape or form, against women (or men), even if it’s done with bad special effects and fake blood is not a joke. Domestic violence results in injury and death daily. It’s not something to joke around with. Particularly in organized sports where violence against women has made headlines non-stop.

 

If you’re sitting in a brainstorming meeting and someone suggests a “funny video” that will “go viral” where a girlfriend/boyfriend/wife/husband gets punched/slapped/kicked/shoved/thrown to the ground because they say or do something their significant other doesn’t approve of, be that person who says, “Hey, let’s not.”

Speak up and you’ll be the team hero.