ClearRx Becomes Even More Clear

You can read what magazines, nightly news shows, public radio or major retailers think about one of the most celebrated designs of our time–Deborah Adler’s ClearRx. But did you ever really know what she was thinking?

Based on an exhibition from last fall, Adler’s journey from thesis to Target is now documented on a website, created by another SVA MFA student, Masood Ahmed. The information is smart, the navigation is smooth, and the pill-bottle photography is so gorgeous, it makes us want to feign some kind of ailment.