Chicago Blackhawks Score with Classy Boston Globe Ad

The Bruins’ run at the 2013 Stanley Cup was book ended by a pair of historically improbably third periods: their Game 7 OT comeback against the Leafs, down 1-4; and their Game 6 finals regulation-time loss to the Blackhawks, after being up 2-1 with minutes to play.

Today, on page A9 of the Boston Globe, there is another hockey surprise. An open letter to the Bruins and city of Boston subtly connected to the recent Marathon bombings.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in